About 3 Goats

She’s our boss. Marwa, Merve, Meroua: everyone mangles her pretty first name in their own dialect, and we can’t quite tell whether it annoys or amuses her. All we know is that she’s a Capricorn through and through. Always a calculation running in her head. Just saying (signed, a Capricorn).

Unmoved as flint by her counterparts’ countless attempts to pull the wool over her eyes, she is quick to cast her piercing gaze when a decision needs making. Her finely chiselled words come just as easily in French, English and Arabic, and she has only one watchword: “We negotiate everything except quality!”

Her greatest love? Her son. Her hobbyhorse? Argan oil. Any particular passion? Everyone has their own theory, but the treat box does have a habit of running out of dark chocolate…

He’s our brain. We have a question, he has an answer. A speed-reading devotee, he devours reports and blog posts to find the latest developments and put them into practice.

Leaving aside his odd habit of getting up in the middle of the night to watch NBA games, he’s a good guy. And with his master’s in “Media and Digital Management”, he manages, let’s admit it, to blow us away.

His “thing”? His son. His fuel? Tea. His favourite music? Rock and other rowdy sounds.

Our IT virtuoso, whose hair grows wilder as his concentration climbs. Fluent in a whole host of languages, he moves effortlessly from tutorials to webinars and from Amazon Web Services emails to the technology section of Die Zeit, before finally unwinding on Netflix.

Ney (a well-known instrument in the East) glued to his lips, he loves giving concerts to his (many) children who, it must be said, have a patience that would put a snail to shame!

His favourite drink? Banana juice.

A philosopher one day, a prankster the next. As he likes to repeat every morning, “a touch of madness brightens up life!” Forever juggling words, he believes that will be enough to make him the first marketer ever to sit in the Académie française! Yeah, right… He creates, writes and publishes in the blink of an eye.

His cat, his cigarette (he smokes three months a year, on principle) and his coffee: the fundamentals of his existence! His refuge? The cello.

She’s our youngest. But as the saying goes, “in noble souls, valour does not wait upon the number of years.” Another of the team’s four-language speakers (Arabic, English, French, Spanish), Tia shines through her keen desire to learn.

Up to her elbows in the engine, she dissects orders, looks into customer service, takes on the creative and runs the campaigns. Tia takes in everything she can to grasp every issue of her assignment. A quality you very rarely find in marketers. She’s our quiet strength.

Her passion? Anything chic. Her guilty pleasure? No idea. All we know is that she doesn’t like the snacks everyone else fights over.

A certified genius (he belongs to a society for the gifted), he only has to glance at a text to turn into an expert illico presto! An advantage that very often gets on his nerves: we’ve got into the habit of knocking on his door so he can confirm we’ve understood a subject correctly.

A true polymath, he also has opinions on interior design, photography and science. And, last but not least, his command of English leaves us speechless. Everyone fights over him for meetings with foreign counterparts.

Always smartly turned out. Always smiling. Always wise.

His pet passion? The guitar. But also the piano. The violin, too. Law, now and then. Oh, and web development. And Japanese. And Arabic. And… anything that moves, really. His favourite brew? Hibiscus tea.

Despite a regal first name and a dialectician’s finesse, Louis-Philippe is modest by nature. Barely out of his teens when he joined the team, he has become one of its seasoned pillars. We watched our apprentice grow up, which says a lot about how fond of him we are.

A very good marketer and a data fanatic, he draws on his many languages (Spanish, French, English, Portuguese) to follow trends in North and Latin America and smash the performance of the accounts he manages. The boss is adamant: “he’ll go far!”

His pastimes? Reading and weight training. His weakness? Anything with flavour. Anything good. Anything savoury.