Insights

The 3 Goats blog

Practical guides, breakdowns and methods, written by the team for business leaders who want to understand their acquisition.

  • Tech1
  • Data1
  • Strategy2
  • AI visibility1
  • Industries2

Data

Connect Facebook Ads to Looker Studio for free (2026 guide)

You don’t need a paid connector to see your Meta Ads data in Looker Studio: a Google Apps Script feeds a Google Sheet from the Meta API every morning. Step-by-step guide, code included, updated for 2026.

Written by

Hasan · 29 October 2026

Industries

Generating qualified leads in medical tourism: our method and our cost per lead

5,700 leads in 5 months at €17 per lead (blended) for a clinic in Istanbul: the Meta/Google split, the definition of a qualified lead and the 30/60/90-day measurement that make acquisition work in medical tourism.

Written by

Thomas · 22 October 2026

AI visibility

How AI assistants choose the brands they cite

ChatGPT, Gemini and Perplexity recommend brands by name. Here is what determines which ones get cited — sources picked up, structured data, verifiable facts — and how to work on your visibility in AI answers (GEO).

Written by

Thomas · 15 October 2026

Tech

Your site may be blocking Google without anyone knowing

A site can be online, fast and good-looking, yet invisible on Google because of a single line of server configuration. How we diagnosed and fixed a Googlebot block for a client — and how to check yours in 10 minutes.

Written by

Hasan · 1 October 2026

Strategy

Lookalike & Custom Audiences: what’s the difference?

The three types of Facebook audiences, and when to use each one.

Written by

The 3 Goats team · 19 February 2025

Industries

What is a DNVB?

As their name suggests, DNVBs are 100% digital brands. They have no physical shop – at least not when they start out – because everything happens on an e-commerce website.

Written by

The 3 Goats team · 24 July 2024

Strategy

Questions to ask yourself before working with an agency

Time, skills, budget: how to know whether outsourcing is the right choice.

Written by

The 3 Goats team · 9 February 2023