001
Search, Shopping and PMax managed together
A single budget allocation across campaigns, driven by true acquisition cost, not by the ROAS each campaign reports.
001Search, Shopping, PMax
Google Ads agency
3 Goats runs Search, Shopping and Performance Max campaigns for online retailers and lead generation businesses. What sets us apart: when the problem lies in the product feed or the tracking, we fix it ourselves instead of blaming “rising competition”.
Management
What our management covers
002
Clean product feeds
Identifiers, GTIN/EAN, cart data: feed errors distort bidding and reporting. We have diagnosed and fixed these issues in live accounts — that’s often where untapped performance lies.
002Product feeds
003
Tracking that tells the truth
Imported conversions, cart data, excluding existing customers when the goal is acquisition.
003Tracking
Results
Our results on Google Ads
Cases are anonymised out of respect for our clients. The figures are real.
€2.31M
invested on Google Ads for a personalised jewellery brand.
6.66
average ROAS on Google Ads for the same brand.
381,000
conversions, at €6.05 per conversion.
€18.3
cost per lead on Google for a hair transplant clinic, alongside Meta.
Personalised jewellery brand — 2 countries
Creative and campaigns in German and French, by the same team.
- €3.2M
- invested on Meta + Google
- 6.7
- average ROAS on Google Ads
- 3.2
- average ROAS on Meta
- +57%
- average basket
Hair transplant clinic — Istanbul
Meta (CPL €14.6) and Google (CPL €18.3) run together towards a single goal: the cost per qualified lead, measured at 30, 60 and 90 days.
- 5,700
- leads in 5 months
- €17
- cost per lead (blended)
- €97K
- invested on Meta + Google
- €14.6
- cost per lead on Meta
Home renovation specialist — B2C leads
Meta and Google as main channels, TikTok in support, and an optimised qualification funnel.
- +327%
- Leads vs last year
- −65%
- Cost per lead
- €16
- Final cost per lead
- 3
- Channels activated
Method
Our Google Ads method
No rabbit out of a hat. Every step is built so your budget works harder, measured and optimised continuously.
Run the AI audit of my accountGoogle Ads FAQ
Frequently asked questions
Our tool analyses your Google Ads account and delivers a full report in under an hour: performance, quick wins within 7 days, points to watch. It needs read-only access, granted by invitation.
Both, balanced by the data: PMax for volume, Standard Shopping for control. The answer depends on how clean your feed is — that’s the first thing we look at.
Yes: local and drive-to-store campaigns for brick-and-mortar retailers.