001
Account structure built for today’s algorithms
Less manual segmentation, consolidated campaigns, budgets that let the algorithm learn. We structure accounts to work with Advantage+ and broad targeting, not against them.
001Structure
Meta Ads agency
3 Goats runs Facebook and Instagram campaigns focused on winning new customers, for e-commerce brands, retailers and lead generation businesses. On Meta, the algorithm does the targeting: our job is the account structure, the creative and the quality of the signals we feed it.
Management
What our management covers
002
Creative as the main lever
Our creative strategist and copywriter produce and test new work every week: angles, hooks, UGC, statics. Every creative starts with a hypothesis and ends with a decision.
002Creative
003
Clean signals
Conversions API, server-side tracking, events dedicated to new customer acquisition. An algorithm is only as good as the data you give it.
003Signals
004
Managed on true acquisition cost
Platform ROAS counts sales that would have happened without ads. We track the cost of a new customer and total revenue.
004Acquisition cost
Results
Our results on Meta
Cases are anonymised out of respect for our clients. The figures are real.
€930K
invested on Meta for a personalised jewellery brand, with an average ROAS of 3.2 over the period.
+33%
ROAS in one year for a DTC cosmetics brand, and −21% cost per purchase.
7.11
average ROAS for a motocross and MTB gear brand.
€14.6
cost per lead on Meta for a hair transplant clinic.
Cosmetics brand — DTC
Meta campaign management, backed by server-side tracking (Conversions API) for reliable measurement.
- +33%
- ROAS in one year
- −21%
- cost per purchase
- 4,300
- sales attributed in 12 months
- 5.7M
- accounts reached
Festivals and trade fairs — online ticketing
Meta campaigns by city and by edition, email and SMS, consolidated reporting.
- 200K+
- tickets sold online
- 5.2
- average ROAS
- 4 cities
- on a single tour
- Email + SMS
- alongside paid media
Motocross and MTB gear — international brand
Meta campaigns focused on e-commerce sales.
- €80K
- invested on Meta
- 7.11
- average ROAS
Method
Our Meta Ads method
No rabbit out of a hat. Every step is built so your budget works harder, measured and optimised continuously.
Get my Meta creative auditMeta Ads FAQ
Frequently asked questions
There’s no official threshold, but below roughly €30 a day the algorithm learns slowly. For an e-commerce brand, a budget of around €3,000 a month allows for serious testing.
Often, yes — but not only UGC. The right mix depends on your brand: that’s what the weekly tests decide, not a doctrine.
The first creative learnings come in within 2 to 3 weeks. An account that has been restructured shows its trend within 60 to 90 days.
With the free creative audit: we analyse your ads from the Meta Ad Library, without any access to your account.